Meltdown
A company that specializes in a violent, but socially acceptable way to release psychological stress, anger, and frustration. Patrons pay a reasonable fee that coincides with the duration of time they wish to release. This includes physical protection and tools to smash items to pieces. The proposal: Create a design that addressed all possible needs and application standards of the brand. I created a logo mark and system for use across mediums such as protective gear, fleet graphics that transport donated items, building signage, and print/web correspondence. I chose to keep typography clean, simple, and blocky with a hint of shattered glass. I kept the logo mark type heavy with a lock up that would translate well throughout many logo applications.